“Whether you come from Indian culture, in general, or you have a background of growing up in India like us, you have an inclination toward Bollywood music … Why not host a Bollywood night for people like us who want to have a couple of drinks and dance? Bollywood serves that purpose.”

“For us, the deeper meaning of a sadhu is someone who concentrates on something so deep inside that he has the most knowledge about that — about himself — like our passion for sharing song and dance. What we thought with the word ‘urban’ was that we could address the concept of the sadhu in a more accessible way to more people.”

“We wanted to introduce all different kinds of Indians to the venues. Indians do go to bars and stuff like that, but many of them are not really exposed to this kind of culture, as people locally here are, otherwise. In our experiences, many times, they will be more introverted and stick to their own circle, and then going out is a big deal. But we wanted to show that it’s OK to go out, man. Everybody can spend a little money and have some fun.”